EXPERIENCE
From building and selling a growth marketing agency, to becoming a Board Director, below is a snapshot of my experience.
(2022-2024)
MARKETING DIRECTOR AT SUNOBI:
Lead the growth of a climate tech product. Tripled their revenue while the industry shrunk by 50%.
(2021-2022)
HEAD OF GROWTH AT RUNN:
Grew visits from 100 to 100,000 a month and generated hundreds of enterprise leads.
(2023-2024)
PLANT OFFICER AT HAPPY ROOTS:
Started a plant shop as a passion project to connect with my local community!
(2023-2024)
CO-FOUNDER HELLO ACCESS:
Built a tool that teams at companies like Stripe, Meta, and Coinbase used to dramatically improve their digital accessibility.
(2019-2022)
STORYO COFOUNDER:
Created a platform that has now shared the stories of 200+ women & gender diverse individuals to more than 40,000 New Zealanders.
(2022-2024)
FREELANCING:
Led growth at a range of B2C & B2B companies, three of which got acquired. Focusing primarily on SEO, paid acquisition, and tech stack implementation.
(2020-2022)
BOARD DIRECTOR:
Strategically led a 30-year old international shoe manufacturer through a digital transformation as retail shut down globally and grew online sales by 80% through COVID.
(2019-2022)
FOUNDER SAAS STARTUP:
Grew a side project to $80k MRR in 12 months with a team of 10.
(2014-2019)
CO-FOUNDED INBOUND:
Built and sold a 12-person marketing agency, delivering award-winning services globally.
