about me
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case studies
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experience
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values
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testimonials
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contact
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(Hi! I'm a marketing director with over a decade of growth marketing experience)
STEVEN MALE
AVAILABLE FOR WORK
(BEGIN.)

I've spent the last decade diving deep into the world of growth marketing. I've built and sold a marketing agency,  most recently worked as a Marketing Director in the climate tech space, built AI tools, and helped companies like Stripe & Coinbase with digital accessibility!

In total I've helped four companies get acquired and I'm ready to bring my expertise to new horizons.

SELECTED 
WORK
(01)
MARKETING DIRECTOR

Sunobi creates software to make it easier to sell and install residential solar in the US. At Sunobi, I spearheaded initiatives that tripled our revenue from 2022 to 2023, defying a 50% industry contraction and an 80% downturn in our primary market, California.

(02)
ACHIEVEMENTS
  • Tripled revenue from 2022 to 2023, despite a 50% industry contraction and an 80% downturn in our primary market, California.
  • Tripled lead inflow through a robust paid acquisition strategy.
  • Reduced initial time to first contact from the sales team from 14 days to 4.2 hours by implementing HubSpot and automating processes.
  • Successfully closed 30+ growth experiments.
  • Tripled sign-ups and demo rates.
  • Began ethical data tracking and GDPR compliance.
  • Introduced NPS and customer feedback loops.
  • Set up sustainable SEO practices and improved accessibility.
  • Aligned an originally segmented team across all divisions (engineering, design, marketing, and sales) and began creating a shared sense of purpose and outcomes.
(2022 - 2024)
SUNOBI
RUNN
(2021 - 2022)
100,000+ MONTHLY 
VISITS
(01)
Growth Lead

In my 12-month tenure leading growth & marketing at Runn, a B2B SaaS company specializing in resource management software, my top achievements included establishing a dedicated content marketing team, propelling our niche-focused website to surpass 1 million organic visits. Our content strategy attracted high-caliber clients, including Ford, EY, Deloitte, Tesla, among others.

(02)
ACHIEVEMENTS
  • Increased website visits from 100 to 100,000+ per month.
  • Improved website conversion rate by 33% and tripling visitor-to-demo book conversion rate.
  • Sustained 10%+ month-on-month growth.
  • Enhanced the quality of trial sign-ups, drawing interest from S&P 500 companies and major government agencies.
  • More than halved our customer acquisition cost (CAC).
  • Achieved a 4-month payback period for our content and paid marketing acquisition channels.
  • Attracted clients like Ford, EY, Deloitte, Governments, Tesla, Vodafone, Zurich Group, Kelly Services, Bill Gates Foundation, Panda Doc, MetLife, ITX, Governments, Metrobank, Australia Post, and Creative Assembly.
(01)
Co-Founder

Hello Access is a passion project dedicated to making digital spaces more accessible through user testing by people with the lived experience of a disability.

Over the last two years, we’ve been working on a number of ways to increase the awareness and adoption of digital accessibility.

To date we’ve worked with teams at Stripe, Blackbird VC, Meta, Product Hunt, Convert Kit, Coinbase, Optimism, and more.

Recently, I led an activation event to raise awareness around accessibility in Web3, partnering with 50% of the top 20 Warpcast accounts, including companies and influential figures with substantial followings like Jesse Pollak, Linda Xie, and Jonny Mack each with over 200k followers.

We’ve also just joined as an official member of the W3C!

(2022 - CURRENT)
HELLO 
ACCESS
FREELANCING
(2019 - CURRENT)
THREE
ACQUISITIONS
(01)
ACHIEVEMENTS
  • ilovecreatives:
    • Helped grow the online education for creative's flagship Squarespace course from $30k to $150k+ in MRR in 12 months.
  • Coffee Supreme:
    • Doubled the online revenue of a 30-year-old coffee brand in New Zealand as they scaled their D2C online store over 8 months, leading to their acquisition.
  • Opmetrix:
    • Led the marketing team to drive growth through a full HubSpot implementation and website re-launch & contribute to the company's acquisition by Commerce Vision.
  • Dragun Beauty:
    • Grew the eCommerce brand with a mission to uplift the trans community from $749,000 to over $2.3 million in one year. Achieved a $300k sale day & grew revenue by 79%.
  • Opus International:
    • Helped the marketing team scale their core growth channel, SEO, set up deep analytics and tracking, and contributed to the company's acquisition for $190m.
  • Unilever:
    • Reached 25 million people and garnered 132 million impressions with a $761,000 spend, maintaining a focus on transparency and ethical advertising.
    • Achieved a CPC around $0.10 and a 3% conversion rate, resulting in a 6x ROAS.
CREATING MAGIC & AWE
CELEBRATION & DELIGHT
ETHICAL GROWTH
COLLAB-ORATION
EXPERIMEN-TATION & DATA
EXPERIENCE

From building and selling a growth marketing agency, to becoming a Board Director, below is a snapshot of my experience.

(2022-2024)
MARKETING DIRECTOR AT SUNOBI:
Lead the growth of a climate tech product. Tripled their revenue while the industry shrunk by 50%.
(2021-2022)
HEAD OF GROWTH AT RUNN:
Grew visits from 100 to 100,000 a month and generated hundreds of enterprise leads.
(2023-2024)
PLANT OFFICER AT HAPPY ROOTS:
Started a plant shop as a passion project to connect with my local community!
(2023-2024)
CO-FOUNDER HELLO ACCESS:
Built a tool that teams at companies like Stripe, Meta, and Coinbase used to dramatically improve their digital accessibility.
(2019-2022)
STORYO COFOUNDER:
Created a platform that has now shared the stories of 200+ women & gender diverse individuals to more than 40,000 New Zealanders.
(2022-2024)
FREELANCING:
Led growth at a range of B2C & B2B companies, three of which got acquired. Focusing primarily on SEO, paid acquisition, and tech stack implementation.
(2020-2022)
BOARD DIRECTOR:
Strategically led a 30-year old international shoe manufacturer through a digital transformation as retail shut down globally and grew online sales by 80% through COVID.
(2019-2022)
FOUNDER SAAS STARTUP:
Grew a side project to $80k MRR in 12 months with a team of 10.
Small business stand
(2014-2019)
CO-FOUNDED INBOUND:
Built and sold a 12-person marketing agency, delivering award-winning services globally.
Inbound team
(01)
MATT, OPMETRIX
"In one word… Exceptional! Coming from a position where we had not seen the performance we expected from other agencies, Steven was able to quickly identify uplift opportunities and in turn we saw results within the first two weeks.”
(02)
SOPHIE, COFFEE
SUPREME
"Working with Steven is the best thing we've done for our digital marketing."