Iāve always been scared to be myself.
Which is funny because thatās exactly how people see you, but in my head, I always wanted to be better before I was seen.
Fitter, smarter, more funny, more charismatic, a better writer.
But here I am, 28 years later and I have the same mindset I had at 15.
Still ānot good enoughā to be seen.
And no matter how many times someone says the standard advice of āhey, just be yourself and love that,ā this is how I feel.

Whatās weird is on a daily basis I launch companies in the most basic version possible, the minimal viable product.
A version that is almost embarrassing to share because of how simple it is but with the idea that it will quickly turn into something that will be incredibly valuable.
Finding the smallest viable audience, and launching something for them that delights them enough to share it with people like them, and building from there.
But for some reason, I completely ignore this approach when it comes to being me.
And itās started to dawn on my that Iāve been living with two different hats on.
One hat with the ābusinessā side of things, where Iām putting my ideas and ego aside to ensure Iām delivering the most valuable product or service that I can and having the best time while doing so.
And one hat with the personal side, āprotectedā by my ego, scared of feedback or even connecting in case who I am doesnāt live up to everyone's expectations, which you can imagine is the recipe for failure š.
And itās interesting that the business side of things is where I feel most alive and myself.
So I thought, why not at least try to view myself the same way I view my companies in an attempt to love fully who I am today and still have a fun time improving further.
How about I launch versions of myself? Not take the process so seriously and just have an awesome time delivering more value to myself and the world.
So today, Iām pleased to announce that version 1.0 of Steven Male is open for public access. š
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My theory is if I treat myself with a progression mindset, Iāll be more comfortable being who I am now, and also enjoy the continuous improvements along the way.
Iām unsure how long this experiment will last but Iām aiming to document the process while Iām doing it!
So for those of you who love a drop of personal development, a dash of nerdiness, and some constant and never-ending improvement, this might be something for you!
Essentially Iād love to answer, what would happen if a person treated themselves as a startup?
Letās find out.
ā



